The Value of the Long Tail in Ministry

Mention “the long tail” to most pastors, and they will think of the familiar caricature of the devil: spiked horns, pitchfork, and a long tail. The truth is, the long tail is a concept that has proven a very valuable resource for the church, and something that pastors should diligently work to employ in their … Continue reading The Value of the Long Tail in Ministry

How to Create a Facebook Group for Your Small Group

Creating a Facebook Group Facebook is an excellent tool to help your Small Group Members connect outside of regular group meetings. Facebook allows you to share photos, videos, documents, messaging, etc. in a very familiar format (for most people.)  1. Login to your Facebook account, or create a free Facebook account. 2. Click on “More” … Continue reading How to Create a Facebook Group for Your Small Group

Facebook Page vs. Group: Which Should I Use?

I recently responded to a question regarding the differences between Facebook Pages and Facebook Groups. I use both extensively and thought I would share some of my preferences when making the decision whether to start a Page or a Group. When to Use a Facebook Page When we first started developing for the web back … Continue reading Facebook Page vs. Group: Which Should I Use?

How to Determine if Technology Provides the Best Solution

I love technology. There is nothing that thrills me more than to find a really cool app for my iPad, or discover a new way to accomplish an old task. I love tracking my To Do list with technology (I use ToodleDo), reading about new technology (using my Kindle Fire or iPad), and talking with … Continue reading How to Determine if Technology Provides the Best Solution